WL Concepts Blog

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Tips for Designing Effective Window Display Signage

 

You may have the best store in the world, but if your display windows are bland and boring, potential customers will walk on by. Window graphics are an easy, eye-catching way to bring customers in to your business. If you’re unsure how to implement display signage, consider hiring a company that specializes in visual displays. They’ll be able to provide you with excellent, professional advice and signage. There are certain things you need to think about before hiring a window graphics design company. Creating visual displays that are attractive and functional isn’t something just anyone can do, so be sure to ask questions before signing a contract. Specifically, ask about the company’s design staff, their past experience and what past customers say about them.  Design Staff You’ll be interacting with the design team quite a bit throughout the process of taking your signage from concept to completion. The staff that creates your visual displays should be creative, professional and fun to work with. It’s essential to choose a company with marketing experience, as well as graphic design experience. Just because a company is skilled with design and sign creation doesn’t necessarily mean that they can create an effective ad message! It is important to work with a display design team that can create eye-catching visual displays as well as being able to install them. Installation of the display signage will be quick and easy when left to the professionals. The team you choose should listen to your ideas. A great designer is one that is intuitive enough to extract the ideas from within your mind and convert them into something that works. They are the design experts, but you are the professional with all the knowledge in your business segment. It’s okay if you want to defer to the design team for ideas, but make sure that you discuss any ideas you have – you never know what will spur your designer’s creativity.  Make sure to give your window graphics design staff full access to all your existing marketing materials – both online and print. By knowing what your existing customers see and expect, they’ll be able to design window graphics that create continuity with your existing brand. Experience In Visual Displays It goes without saying that you want a window graphics company with experience and a proven track record. Don’t be afraid to ask what type of experience they have and who they’ve worked with. A good visual display company will have photos and samples of their displays for you to look through.  They’ll also keep up with the latest marketing trends and know just how to get your business noticed. A window graphics company with experience knows what works and what doesn’t and can lead your business in the right direction. Ask Past Customers About Their Visual Displays Nothing creates a better recommendation than past, satisfied customers. Any company that specializes in window graphics should be happy to provide you with a list of customers, as well as photos of their work. Happy, repeat customers will be pleased to provide references and should give you a good idea of what to expect from the display signage. Don’t be afraid to ask the display signage company’s customers what kind of sales increase they saw after the display signage went up. While visual graphics are only one part of a marketing plan, there should be some sort of tangible effect from the window graphics – even if it’s just getting more people into your store. Those people may not spend money right away, but many will come back and turn out to be your repeat customers. Finding the right company to create eye-catching visual displays is an easy way to bring in customers and increase sales revenue for your business. It doesn’t matter what field you’re in, every business can benefit from a professional display signage company.