WL Concepts Blog

We are imagination at work

WL Concepts Provides Graphic Support to the United States Marine Corp in Carlisle, Pa.

U.S. Marine Corp Recruiting Station Carlisle Pa


WL Concepts is pleased to announce it has completed graphic support services for the Marine Corps Recruiting Center in Carlisle, Pennsylvannia.


Recently the United States Marine Corp released a report that addressed the need to reengineer U.S. Marine recruiting stations through the use of informational technology.


WL Concepts, a GSA contract holder, was charged with support graphics to enhance the recent redesign. Along with the redesign, new finishes and furniture were installed throughout the entire facility.


“WL Concepts is proud of this new facility. The efficiency of the design resulted in a new, valuable space for the U.S. Marine Corp,” said Bill Levine, owner of WL Concepts.


About WL Concepts


Founded in 2000 by Bill Levine, a Vietnam veteran and 25-year veteran of the graphic display business, the company has ignited a revolution in on-site branding. . . pushing the envelope on what is possible. . . inspiring the use of new materials and imagery. . . capturing the imagination of the world’s most successful marketers.


Visit us on the web at http://www.wlconcepts.com

Let WL Concepts Revitalize Your Organization

Customer tastes change quickly and organizations that don’t regularly update their look may get left behind. The balance between staying fresh and alienating loyal customers is a tricky one, but a challenge WL Concepts is prepared to help with.

Create a Fresh Public Face

Organizations may not realize how detrimental an outdated look can be. Often the problem is not obvious. Instead it amounts to a steady drop in revenues as customers turn to more modern rivals for their needs. A company that doesn’t revise its visual displays now and then is going to seem old fashioned to the buying public.

Invigorate your organization by giving your visual displays a face-lift. A bold new image for your organization sends the message that you are an industry leader. It attracts a generation of new customers and drives up traffic in your business. This lucrative business investment has the added benefit of giving new energy to your employees as you create a more pleasant and attractive working environment.

Maintain Your Current Image of Quality

Consider carefully what kinds of changes you want to implement. If you make revolutionary alterations to your business’s visual displays, it may not seem like the same organization even to loyal customers. You run the risk of endangering client loyalty as they lose touch with the familiar aspects of your company.

Determine what aspects of your organization’s visual identity must be preserved. Your company logo is an obvious one but there are likely to be others. It might be the fonts used on your signs, the decor’s color scheme or any number of other possibilities. Keeping these elements in your redesigned image appeals to existing customers on an unconscious level, making them feel comfortable with the changes.

Let WL Concepts Design Your New Look

Our many years of designing and manufacturing visual displays has taught us a lot about the subtle effects of even small changes to a company’s decor. It is amazing how much another color, a change in lettering, or a slightly different arrangement of elements in a display completely change the feeling it creates in observers. These are concepts that must be learned through extensive experience.

WL Concepts brings our experience to your design project. If you aren’t sure what type of visual displays you need to accomplish your goal, we can create the entire design from scratch. On the other hand if you already have a complete concept developed, we will be happy to manufacture it as directed or to offer you advice to make your great design even better.

Now is the ideal time to revitalize your business. As our country moves out of this economic downturn, an updated company image sends the message that your organization is poised to enter a new era of success.

Strategies for Traditional Stores to Compete with Online Shopping

Internet shopping has become a serious threat to some types of brick and mortar stores. Although some pundits predict the doom of the neighborhood shop, there are techniques stores can use to remain competitive. An important part of that strategy is WL Concepts’ display signage.

Signage and Decor Are Key

Successful retail outlets know impulse shopping is a vital part of a store’s profitability. This doesn’t just mean a shopper who adds a candy bar to his basket at the checkout counter. It also means attracting walk-by customers who had planned to buy online. The look of your business, inside and out, is a large part of drawing in new customers.

Imagine a shopper who is planning to buy a DVD player from a store on the web. As he’s walking along on another errand, he sees the display signage for an electronics store. He realizes if he buys that DVD player from the store, he can start using it right away instead of waiting for delivery. That instant gratification is something online stores will never be able to offer.

Educate Customers on Shopping Locally

If you want customers to shop in your store, you need to tell them why they should do so before they even ask themselves the question. Display signage should remind shoppers why buying from you is better than buying online.

Shopping locally stimulates the economy. Why should shoppers fill the pockets of storeowners who live on the other side of the world when their money can go right back into their own community? If your business is involved with a local charity organization, be sure to advertise that on your display signage so shoppers can see a direct connection between the money they spend at your store and helping people in need.

Provide Exceptional Service

Although display signage is a vital part of a store’s success, it’s essential to success to back up high quality signage with good service. Online stores are limited as to how much personal service they can offer. Being able to chat with a representative online or over the phone is nothing like face-to-face service.

Brick and mortar stores have higher expenses than online shops, so trying to compete in price is not always an option. Instead, offer a greater value than internet stores can. Friendly attitudes, assistance before and after the sale, and genuine interest in your customers will be remembered long after customers forget whether they got something on sale or not.

Despite what some pundits might say, traditional brick and mortar stores aren’t going anywhere. They may need to adopt new strategies, but customers will always want the intangible benefits of shopping in local stores.