WL Concepts Blog

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Display Signage Guide: Setting Yourself Apart From the Competition

If you run a small business with a retail presence, you know your visual displays and window graphics can make a big difference in your sales figures. Customers are drawn to eye-catching displays and great ones will bring customers into your store. It’s a good idea to hire a professional display signage company such as WL Concepts to design, produce and install your visual displays so you’ve got the best displays available.

Designing Visual Displays WL Concepts is knowledgeable in everything required to design beautiful visual merchandising materials. We have engineers, graphic artists and visual merchandisers who work together using the latest marketing trends to create your interior space as well as your window graphics. If you have any ideas of the look you want to achieve with your visual displays, let our design team know. We will be able to take your ideas and add our own professional spin to design displays and fixtures that are attractive and functional.

Producing Display Signage Once you have a design chosen, there are many different ways window and interior graphics can be produced. Some of the more common methods are photographic reproduction, silk screening and printing on vinyl. Each of these methods use digital and or traditional printing on various materials and substrates to create display signage. Other methods of producing displays include acrylic fabrication, vacuum forming and lenticular signage.

Lenticular signage is created by layering two or more photographs together and covering them with a special plastic lens. The plastic creates the allusion of movement from a stationary sign as a customer walks by.  We can also create innovate displays using a high speed laser that produce detailed shapes out of metals, plastics, woods, leather, rubber or other materials.  A high pressue water jet will also cut materials in nearly any thickness. This means if you can dream it up, we can create it using our visual expertise.

Installing Window Or Interior Graphics Professional installation of your interior or window graphics is absolutely vital when it comes to display signage. We have professional installers as part of our team and therefore we will never leave you with a mess or any type of damage whether it be the brand new window recently installed or the interior graphics package you just paid for.  We are the experts.  We will to come in, get your graphics installed and leave you free to continue to work with customers to increase your sales. Professional installers are available whether you require a single installation, a nationwide roll out or an ongoing installation for changing out visual displays. No matter how large or small your project, a professional will be able to finish the installation quickly and expertly. Professionally designed, produced and installed display signage can create a big impact on your customer traffic and subsequent sales. By hiring WL Concepts & Production, Inc., you’ll ensure that your business will have one-of-a-kind display windows and interior graphics, with minimal work on your part.  You can count on us to make it happen smoothly and effortlessly.