WL Concepts Blog

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When To Hire A Display Signage Company For Your Business

Marian Keilson, Freeport, NY, June 29, 2012 – WL Concepts & Production, Inc. of Freeport New York manufactures point of purchase displays (POP), point of contact displays, and large format printing services for the retail trade. The company is not a traditional ad agency, but work with agencies to fulfill their clients POP needs.

Window signage and advertising is important in any business especially in point of purchase. Whether you are planning an important sales presentation, have a retail store with a display window or are just updating your company’s logo, visual displays can play an important role in the success of your company. WL Concepts is just the production company that can accomplish this to help you build your brand.

Enhancing An Important Sales Presentation With Display Signage

When presenting a sales pitch to a potential client, it’s important to put your best foot forward. You want to be seen as a professional. And visual interior graphics will help you and your company look its best. Many business owners are not equipped to design their own displays, so hiring someone to create visual displays is a good idea. The signage company you choose will be able to help you determine what type of signage is best for your specific presentation.

Whether you’re bringing your presentation to the customer or displaying at a trade show, display signage is a must. Great visual displays will make sure your trade show booth is a must see for all trade show attendees.

If you’re planning on using sales presentation display signage for both small group presentations and trade shows, make sure to tell your graphic designer. With that information they’ll be able to create visual displays that are multi-functional, attractive and easy to set up and dismantle – a must if you’ll be doing them yourself.

Large Display Window Signage And Interior Graphics

Retail stores, whether in a mall or on a street, depend greatly on their window signage. It’s the first thing a customer sees and the first impression a new customer has of your store. With these things in mind, window signage is a vital part of any retail store. Once the customer comes in, interior graphics that coordinate with the window displays can create a sense of continuity and actually encourage customers to spend more money in your store.

Window signage displays also need to change frequently to reflect sales or seasons in the retail market. Small stores are often not equipped to design and change out window signage or interior graphics as frequently as they should. By hiring a display signage company, you’ll be able to keep window displays new and fresh. Some display companies even come in and switch out the displays, meaning store managers and employees are free to continue to work with customers.

Updating Your Company Logo

If it’s time to update your company logo, it’s time to update your display signage. Nothing screams inattention to detail like two or three different logos being used throughout different marketing materials and visual displays.

It’s a good idea to find a graphic designer with marketing experience to create your new, updated logo and display signage. Your designer will be able to take your ideas and create marketing materials using your logo that’s eye-catching and attractive.

No matter if you’re updating a logo, creating interior graphics or enhancing your sales presentations or trade show materials, a professional who specializes in visual graphic displays can be a great help. They’ll be able to provide you with sturdy, attractive displays that you’ll be able to use again and again.

Mass market retailers, advertising agency project managers and visual merchandisers Custom Sign Design have utilized WL Concepts custom sign design and manufacturing for POP (Point of Purchase).

About WL Concepts

WL Concepts is a Leader in Creating Innovative, Visual and Three-Dimensional Displays, Graphics and Signage

Founded in 2000 by Bill Levine, a Service Disabled Vietnam veteran (SDVOB)and 25-year veteran of the graphic display business, the company has ignited a revolution in on-site branding, pushing the envelope on what is possible, inspiring the use of new materials and imagery, capturing the imagination of the world’s most successful marketers.

WL Concepts and Production, Inc. 1 Bennington Ave. Freeport NY 11520 516-565-5151

http://www.wlconcepts.com

DHL/LIM Fashion Week: An Unqualified Success

 

Last week’s DHL / LIM collaboration was an unqualified success. The images below are LIM student designs, and an LIM student model. And where were these shots taken? At Lincoln Center during the Mercedes Benz Fashion Week – The heart and soul of the fashion industry. DHL is giving the two design winners $350 each, and Bill Levine, longtime colleague, and the president of WL Concepts, is giving each winner $250. The two winners will receive a total of $600 each.

In addition, we met Alberto Nobis, the global CFO of DHL. Being so impressed with our students and our participating faculty; he would like to forge a relationship with LIM. While logistics isn’t necessarily the most glamorous part of the fashion industry, it is a vital part. The logistics component of the fashion industry is becoming more sophisticated, involving key executives, new technology, and creative thinking. As such, we spoke with Mr. Nobis about internships, on campus seminars, and employment opportunities.

An alliance with an important global provider to the fashion industry presents a wonderful opportunity for our students, for the department, and for the college. My thanks go out to Bill Levine for initiating the DHL / LIM relationship; and to our Professors, Marjorie Lee Woo and Michael Creagh for their talent and tireless efforts to make this work. DHL already wants us back next year!

Know Your Exterior Architectural Signage Rights and Responsibilities

While your exterior architectural sign should be a reflection of your business, there are certain legal requirements that outdoor signage must comply with:

Zoning Regulations for Exterior Architectural Signage

If your business is located in an historic district or building, zoning regulations may restrict certain sign types. For example, an area may require that all businesses use only gold lettering on the building face. Even if all of your businesses’ other locations have backlit signs, you must comply with zoning regulations in your area. Our goal is to ensure that your signs meet local regulations, while remaining as consistent as possible with your brand.

Trademarks and Copyrights

Trademark and copyright laws protect the design of your exterior architectural signage. The same protections extend to your competitors and it’s important to be aware of them so that you don’t inadvertently violate these laws.

Your trademark is essential to your organization’s competiveness. A competitor could not design a sign with a very similar appearance intended to fool customers into thinking they are the same company. Nor can stores use other company’s trademarks to imply they are a member of a franchise or otherwise partnered with a business.

Copyright laws protect the content of your visual displays, and this protection covers not only the text but also the graphics and logos. Other organizations cannot use material copyrighted by your company or vice versa. Deliberate infringements on someone else’s copyrights may incur steep fines.

Public Safety Regulations

The other type of laws protects public safety by regulating the structure of an outdoor sign. For example, laws restrict a sign’s material to ensure it is structurally sound or lay out requirements for signs with electrical components so that there is no danger of short circuits or other problems.

Before we develop an outdoor sign, we obtain all of the necessary information to ensure that your signs are designed meet or exceed all material, structural and electrical standards you might encounter. We work with expeditors and handle sight surveys. If the architect has not done so already, we even obtain the necessary paperwork and permits to ensure that your signage is in compliance.