WL Concepts Blog

We are imagination at work

Richard Zampella is the Web Designer for WL Concepts

richard zampella

Richard Zampella is the graphic designer and webdesigner for WL Concepts located in Freeport, NY. Zampella has designed and deployed over 400 websites in his career and specializes in website SEO and branding for small business nationally. On an ongoing basis, Zampella provides web-based graphic support services for WL Concepts. He is the Managing Partner of Transmultimedia, Inc., a New York City based creative services company.

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WL Concepts Provides Graphic Support to the United States Marine Corp in Carlisle, Pa.

U.S. Marine Corp Recruiting Station Carlisle Pa


WL Concepts is pleased to announce it has completed graphic support services for the Marine Corps Recruiting Center in Carlisle, Pennsylvannia.


Recently the United States Marine Corp released a report that addressed the need to reengineer U.S. Marine recruiting stations through the use of informational technology.


WL Concepts, a GSA contract holder, was charged with support graphics to enhance the recent redesign. Along with the redesign, new finishes and furniture were installed throughout the entire facility.


“WL Concepts is proud of this new facility. The efficiency of the design resulted in a new, valuable space for the U.S. Marine Corp,” said Bill Levine, owner of WL Concepts.


About WL Concepts


Founded in 2000 by Bill Levine, a Vietnam veteran and 25-year veteran of the graphic display business, the company has ignited a revolution in on-site branding. . . pushing the envelope on what is possible. . . inspiring the use of new materials and imagery. . . capturing the imagination of the world’s most successful marketers.


Visit us on the web at http://www.wlconcepts.com

A new warehouse for innovative design and sign company


Freeport, NY, May 16, 2012 – WL Concepts & Production, Inc. of Freeport New York, manufactures of point of purchase displays, point of contact displays, and signage has just completed their move to a new 15,000 square foot factory in the heart of Freeport on Long Island’s south shore. The new factory will allow the consolidation of large format printing, laser cutting, plotters, digital printers, packaging and storage to be under the same roof as the corporate offices. This will ensure efficiency, improved communication and cost savings.

Mass market retailers, advertising agency project managers and visual merchandisers Custom Sign Design have utilized WL Concepts custom sign design and manufacturing for POP (Point of Purchase) displays since 2000 when the founder Bill Levine opened the doors.

The signage and display business has evolved over the years and WL Concepts has strived to stay on the cutting edge of printingphotography and laser cutting.

About WL Concepts & Production, Inc.

Founded in 2000, WL Concepts is a Service Related Disabled Veteran owned business located in Nassau County on Long Island. We manufacture Point of Purchase and Tradeshow displayssignage and provide design work.

WL Concepts has grown in the past several years as a strong provider of signs, graphics, and table top POP manufacturer. WL Concepts has invested in modern technology with new equipment for printing rolled media as well as flatbed printing. In fact we can print to most substrates up to almost 2” thick. Our high speed laser enables us to cut and engrave acrylicwood, Corian and other substrates.

We provide signage for many retailers as well as brand names including Tommy HilfigerJones New York and Anne Klein just to name a few.

DHL/LIM Fashion Week: An Unqualified Success


Last week’s DHL / LIM collaboration was an unqualified success. The images below are LIM student designs, and an LIM student model. And where were these shots taken? At Lincoln Center during the Mercedes Benz Fashion Week – The heart and soul of the fashion industry. DHL is giving the two design winners $350 each, and Bill Levine, longtime colleague, and the president of WL Concepts, is giving each winner $250. The two winners will receive a total of $600 each.

In addition, we met Alberto Nobis, the global CFO of DHL. Being so impressed with our students and our participating faculty; he would like to forge a relationship with LIM. While logistics isn’t necessarily the most glamorous part of the fashion industry, it is a vital part. The logistics component of the fashion industry is becoming more sophisticated, involving key executives, new technology, and creative thinking. As such, we spoke with Mr. Nobis about internships, on campus seminars, and employment opportunities.

An alliance with an important global provider to the fashion industry presents a wonderful opportunity for our students, for the department, and for the college. My thanks go out to Bill Levine for initiating the DHL / LIM relationship; and to our Professors, Marjorie Lee Woo and Michael Creagh for their talent and tireless efforts to make this work. DHL already wants us back next year!

Tips for Designing Effective Window Display Signage


You may have the best store in the world, but if your display windows are bland and boring, potential customers will walk on by. Window graphics are an easy, eye-catching way to bring customers in to your business. If you’re unsure how to implement display signage, consider hiring a company that specializes in visual displays. They’ll be able to provide you with excellent, professional advice and signage. There are certain things you need to think about before hiring a window graphics design company. Creating visual displays that are attractive and functional isn’t something just anyone can do, so be sure to ask questions before signing a contract. Specifically, ask about the company’s design staff, their past experience and what past customers say about them.  Design Staff You’ll be interacting with the design team quite a bit throughout the process of taking your signage from concept to completion. The staff that creates your visual displays should be creative, professional and fun to work with. It’s essential to choose a company with marketing experience, as well as graphic design experience. Just because a company is skilled with design and sign creation doesn’t necessarily mean that they can create an effective ad message! It is important to work with a display design team that can create eye-catching visual displays as well as being able to install them. Installation of the display signage will be quick and easy when left to the professionals. The team you choose should listen to your ideas. A great designer is one that is intuitive enough to extract the ideas from within your mind and convert them into something that works. They are the design experts, but you are the professional with all the knowledge in your business segment. It’s okay if you want to defer to the design team for ideas, but make sure that you discuss any ideas you have – you never know what will spur your designer’s creativity.  Make sure to give your window graphics design staff full access to all your existing marketing materials – both online and print. By knowing what your existing customers see and expect, they’ll be able to design window graphics that create continuity with your existing brand. Experience In Visual Displays It goes without saying that you want a window graphics company with experience and a proven track record. Don’t be afraid to ask what type of experience they have and who they’ve worked with. A good visual display company will have photos and samples of their displays for you to look through.  They’ll also keep up with the latest marketing trends and know just how to get your business noticed. A window graphics company with experience knows what works and what doesn’t and can lead your business in the right direction. Ask Past Customers About Their Visual Displays Nothing creates a better recommendation than past, satisfied customers. Any company that specializes in window graphics should be happy to provide you with a list of customers, as well as photos of their work. Happy, repeat customers will be pleased to provide references and should give you a good idea of what to expect from the display signage. Don’t be afraid to ask the display signage company’s customers what kind of sales increase they saw after the display signage went up. While visual graphics are only one part of a marketing plan, there should be some sort of tangible effect from the window graphics – even if it’s just getting more people into your store. Those people may not spend money right away, but many will come back and turn out to be your repeat customers. Finding the right company to create eye-catching visual displays is an easy way to bring in customers and increase sales revenue for your business. It doesn’t matter what field you’re in, every business can benefit from a professional display signage company.

Display Signage Guide: Setting Yourself Apart From the Competition

If you run a small business with a retail presence, you know your visual displays and window graphics can make a big difference in your sales figures. Customers are drawn to eye-catching displays and great ones will bring customers into your store. It’s a good idea to hire a professional display signage company such as WL Concepts to design, produce and install your visual displays so you’ve got the best displays available.

Designing Visual Displays WL Concepts is knowledgeable in everything required to design beautiful visual merchandising materials. We have engineers, graphic artists and visual merchandisers who work together using the latest marketing trends to create your interior space as well as your window graphics. If you have any ideas of the look you want to achieve with your visual displays, let our design team know. We will be able to take your ideas and add our own professional spin to design displays and fixtures that are attractive and functional.

Producing Display Signage Once you have a design chosen, there are many different ways window and interior graphics can be produced. Some of the more common methods are photographic reproduction, silk screening and printing on vinyl. Each of these methods use digital and or traditional printing on various materials and substrates to create display signage. Other methods of producing displays include acrylic fabrication, vacuum forming and lenticular signage.

Lenticular signage is created by layering two or more photographs together and covering them with a special plastic lens. The plastic creates the allusion of movement from a stationary sign as a customer walks by.  We can also create innovate displays using a high speed laser that produce detailed shapes out of metals, plastics, woods, leather, rubber or other materials.  A high pressue water jet will also cut materials in nearly any thickness. This means if you can dream it up, we can create it using our visual expertise.

Installing Window Or Interior Graphics Professional installation of your interior or window graphics is absolutely vital when it comes to display signage. We have professional installers as part of our team and therefore we will never leave you with a mess or any type of damage whether it be the brand new window recently installed or the interior graphics package you just paid for.  We are the experts.  We will to come in, get your graphics installed and leave you free to continue to work with customers to increase your sales. Professional installers are available whether you require a single installation, a nationwide roll out or an ongoing installation for changing out visual displays. No matter how large or small your project, a professional will be able to finish the installation quickly and expertly. Professionally designed, produced and installed display signage can create a big impact on your customer traffic and subsequent sales. By hiring WL Concepts & Production, Inc., you’ll ensure that your business will have one-of-a-kind display windows and interior graphics, with minimal work on your part.  You can count on us to make it happen smoothly and effortlessly.

Let WL Concepts Revitalize Your Organization

Customer tastes change quickly and organizations that don’t regularly update their look may get left behind. The balance between staying fresh and alienating loyal customers is a tricky one, but a challenge WL Concepts is prepared to help with.

Create a Fresh Public Face

Organizations may not realize how detrimental an outdated look can be. Often the problem is not obvious. Instead it amounts to a steady drop in revenues as customers turn to more modern rivals for their needs. A company that doesn’t revise its visual displays now and then is going to seem old fashioned to the buying public.

Invigorate your organization by giving your visual displays a face-lift. A bold new image for your organization sends the message that you are an industry leader. It attracts a generation of new customers and drives up traffic in your business. This lucrative business investment has the added benefit of giving new energy to your employees as you create a more pleasant and attractive working environment.

Maintain Your Current Image of Quality

Consider carefully what kinds of changes you want to implement. If you make revolutionary alterations to your business’s visual displays, it may not seem like the same organization even to loyal customers. You run the risk of endangering client loyalty as they lose touch with the familiar aspects of your company.

Determine what aspects of your organization’s visual identity must be preserved. Your company logo is an obvious one but there are likely to be others. It might be the fonts used on your signs, the decor’s color scheme or any number of other possibilities. Keeping these elements in your redesigned image appeals to existing customers on an unconscious level, making them feel comfortable with the changes.

Let WL Concepts Design Your New Look

Our many years of designing and manufacturing visual displays has taught us a lot about the subtle effects of even small changes to a company’s decor. It is amazing how much another color, a change in lettering, or a slightly different arrangement of elements in a display completely change the feeling it creates in observers. These are concepts that must be learned through extensive experience.

WL Concepts brings our experience to your design project. If you aren’t sure what type of visual displays you need to accomplish your goal, we can create the entire design from scratch. On the other hand if you already have a complete concept developed, we will be happy to manufacture it as directed or to offer you advice to make your great design even better.

Now is the ideal time to revitalize your business. As our country moves out of this economic downturn, an updated company image sends the message that your organization is poised to enter a new era of success.

Strategies for Traditional Stores to Compete with Online Shopping

Internet shopping has become a serious threat to some types of brick and mortar stores. Although some pundits predict the doom of the neighborhood shop, there are techniques stores can use to remain competitive. An important part of that strategy is WL Concepts’ display signage.

Signage and Decor Are Key

Successful retail outlets know impulse shopping is a vital part of a store’s profitability. This doesn’t just mean a shopper who adds a candy bar to his basket at the checkout counter. It also means attracting walk-by customers who had planned to buy online. The look of your business, inside and out, is a large part of drawing in new customers.

Imagine a shopper who is planning to buy a DVD player from a store on the web. As he’s walking along on another errand, he sees the display signage for an electronics store. He realizes if he buys that DVD player from the store, he can start using it right away instead of waiting for delivery. That instant gratification is something online stores will never be able to offer.

Educate Customers on Shopping Locally

If you want customers to shop in your store, you need to tell them why they should do so before they even ask themselves the question. Display signage should remind shoppers why buying from you is better than buying online.

Shopping locally stimulates the economy. Why should shoppers fill the pockets of storeowners who live on the other side of the world when their money can go right back into their own community? If your business is involved with a local charity organization, be sure to advertise that on your display signage so shoppers can see a direct connection between the money they spend at your store and helping people in need.

Provide Exceptional Service

Although display signage is a vital part of a store’s success, it’s essential to success to back up high quality signage with good service. Online stores are limited as to how much personal service they can offer. Being able to chat with a representative online or over the phone is nothing like face-to-face service.

Brick and mortar stores have higher expenses than online shops, so trying to compete in price is not always an option. Instead, offer a greater value than internet stores can. Friendly attitudes, assistance before and after the sale, and genuine interest in your customers will be remembered long after customers forget whether they got something on sale or not.

Despite what some pundits might say, traditional brick and mortar stores aren’t going anywhere. They may need to adopt new strategies, but customers will always want the intangible benefits of shopping in local stores.

Know Your Exterior Architectural Signage Rights and Responsibilities

While your exterior architectural sign should be a reflection of your business, there are certain legal requirements that outdoor signage must comply with:

Zoning Regulations for Exterior Architectural Signage

If your business is located in an historic district or building, zoning regulations may restrict certain sign types. For example, an area may require that all businesses use only gold lettering on the building face. Even if all of your businesses’ other locations have backlit signs, you must comply with zoning regulations in your area. Our goal is to ensure that your signs meet local regulations, while remaining as consistent as possible with your brand.

Trademarks and Copyrights

Trademark and copyright laws protect the design of your exterior architectural signage. The same protections extend to your competitors and it’s important to be aware of them so that you don’t inadvertently violate these laws.

Your trademark is essential to your organization’s competiveness. A competitor could not design a sign with a very similar appearance intended to fool customers into thinking they are the same company. Nor can stores use other company’s trademarks to imply they are a member of a franchise or otherwise partnered with a business.

Copyright laws protect the content of your visual displays, and this protection covers not only the text but also the graphics and logos. Other organizations cannot use material copyrighted by your company or vice versa. Deliberate infringements on someone else’s copyrights may incur steep fines.

Public Safety Regulations

The other type of laws protects public safety by regulating the structure of an outdoor sign. For example, laws restrict a sign’s material to ensure it is structurally sound or lay out requirements for signs with electrical components so that there is no danger of short circuits or other problems.

Before we develop an outdoor sign, we obtain all of the necessary information to ensure that your signs are designed meet or exceed all material, structural and electrical standards you might encounter. We work with expeditors and handle sight surveys. If the architect has not done so already, we even obtain the necessary paperwork and permits to ensure that your signage is in compliance.